Whether you want to grow your business, make it more efficient, or you need some assurance about the decisions you are about to make, a mentor can help you see the wood for the trees, help you make the right decisions and achieve your goals.

A mentor is there to act as a sounding board, to challenge your business ideas, guide you and to seek evidence that your plans for your business are sustainable.

Using their own business experience, a mentor will question and challenge you to explore all your options thoroughly, help you to seek answers to any questions you may have and support you so you can make informed decisions, agree actions and then implement them.

Any action plan has to be agreed, and will be implemented and completed, by you, your staff or other service providers. As the business owner, you are always in control. As a result of the dialogue with your mentor, you and your business will benefit from looking at specific situations, opportunities or challenges from a broader, new or different perspective.

Six of the best questions a mentor might ask you ….
1. Where are you hoping to take the business?
What will it ideally look like in two or three years time? Beyond that, when do you hope to exit/sell your business? Do you have any form of Business Plan or Financial Forecast?
2. Where do you add most value to the business?
What aspect of the work is essential you do versus recruit/contract in additional resources to provide you with more time?
3. Who are your most profitable clients?
Are there any clients where the margin is poor or even non-existent? Are there bids you would be better to decline, or refer, in order to improve your bid/win ratios?
4. Forecasting and Cash Flow
– What revenue/margin do you expect to make next month and over the coming 12 months?
– What loan repayments and/or expenditure will be necessary and when? How might you ensure optimal cash flow?
– Risk Assessment – What do you see as the top 3 risks to the business? (In other words, what keeps you awake at night?).
– What actions can you take to mitigate the risks?
5. Competition
– Who are your main competitors? What are their strengths and weaknesses? Why would I (or a real client) buy from you versus one of your competitors?
– What is your USP (Unique Sales Proposition)?
6. How will you create or increase demand for your product or service?
– Who is your target audience? Where are they, how many are there and how do you know they will be interested in what you have to offer?
– How will they learn about your services?
– What is your plan to reach your target audience?

Contact us for a mentor today on Tel: 01329 226199 or email the team on info@mentor-net.co.uk

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